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I might have made the biggest mistake of my life.
But it was a chance I had to take to serve our customers.
I just pulled a multi-million dollar business off of 30,000 retail shelves even though Pharmanex was thriving through national retail channels. Why? |
Bill McGlashan
President of Phamanex
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- Because consumers deserve accurate, thorough information and personalized service.
- Because our industry deals with people’s health and people’s lives.
- Because I strongly believe it’s in our customer’s best interests.
- Our products sat right next to substandard supplements, and our customers couldn’t understand the difference.
- We could not adequately communicate on the back of the box how the efforts of our 40 Pharmanex and 150 university scientists, the millions of dollars invested in research and our state-of -the-art cultivation and manufacturing facilities produced these high quality products.
- Traditional retail channels also fell short of ensuring that consumers were well informed regarding ingredients, formulations and dosages.
Now Pharmanex consumers can communicate directly with the company through trained representatives, independent pharmacists, and medical professionals.
Pharmanex is a story of innovation, a commitment to excellence, and a determination to better people's lives. |
